On 29-30 March 2024, the coffee producer group of Dakcheung Highlands Coffee of the SuPER WE Coffee Project exhibited coffee products from Dakcheung in the Traditional Boat Racing Festival and the opening of visiting Lao Year in Dakcheung District, Sekong Province. At the event, the coffee get a lot of attention from visitors. Coffee farmers also have the opportunity to learn about marketing and talk with coffee traders, which will give them more skills to become a strong coffee cooperative.